Machines are omnipresent in society. Within the Collaborative Research Center “Hybrid Societies,” the Chemnitz University of TechnologyI s researching how to improve interaction with them in the future. Prof. Dr. Christian Pentzold, Principle Investigator of the public relations project of the CRC, and Matthias Fejes from the Chemnitz University of Technology press office give a first insight into the research and science communication work, which we will deepen over the next months in a mini-series alongside the regular TUCscicast.